Topic: The Purpose Pursuit: How to Create Meaning in Our Lives & For Our Brands
Join award-winning CMOs and Visionaries Amanda Brinkman, Founder of Sunshine Studios, and Krystal Hauserman, CMO & Strategic Advisor, plus host Kathy Hollenhorst, live on Zoom Thursday, September 19th, 12 pm PT / 3 pm ET.
They will discuss, challenge, and inspire all of us to infuse more meaning and goodness into our brands and lives. Plus, they’ll share insights as to how brands can participate in this cultural movement and spiritual awakening around purpose to create meaningful impact.
What to expect:
- Hear what is driving this renewed pursuit for purpose
- Learn how to harness your superpower (your unique purpose) and have more impact
- Explore what brands might do to leverage this spiritual revolution & create movements through their content strategies
- Learn how hyper digital GenZ consumers are migrating back to analog and experiences IRL
- Hear firsthand about their career journeys, their key pivots and how they bring their unique purpose to life
- Ask questions during the Q&A period
Speaker Information
Amanda Brinkman CEO at Sunshine Studios
Amanda Brinkman has built a reputation as a revolutionary brand marketer who has the ability to foster creativity from the inside out. Building on her years in the creative world at advertising and marketing agencies, she cultivated that same level of passion within her marketing and creative departments in the corporate world. In executive leadership roles, she has built marketing departments from scratch, turned struggling departments into award-winning teams, created innovative products and turned around a 100-year-old brand via a ground-breaking content marketing campaign that yielded 14x better ROI than traditional advertising and was nominated for two EMMYs. She believes that all companies can “Do Well, by Doing Good” and is passionate about helping brands realize their true brand purpose and turn it into real brand actions. She is actively involved in the community through board service and volunteerism and is regarded as a brand and marketing expert in the media.
Krystal Hauserman CMO & Strategic Advisor
Named one of Forbes’ Top 50 Entrepreneurial CMOs, Business Insider CMO to Watch, and Brand Innovators’ Industry Innovator, Krystal has helped scale and lead marketing for innovative emerging startups like Paris Hilton's 11:11, Terry Crews' Super Serious & Fullscreen, led teams within large Fortune 500 enterprise companies like Warner Bros. Discovery, and helped launch fresh, revenue-driving marketing campaigns and platforms aimed at a Gen Z audience for top consumer brands like the NBA, Hilton Hotels, Taco Bell, L'Oreal, Nike, Apple, Uber, Klarna and many more. Her remarkable work has been featured in Vogue, Vanity Fair, The Hollywood Reporter, Variety, Forbes, Ad Age and Adweek, has received two Cannes Lions shortlist nods, a Clio Sports Silver win and Ad Age's 2024 Social Campaign of the Year. She is an active mentor to early and mid-career marketers across multiple organizations, including Adweek's Mentorship Exchange, and serves as a Marketing & Growth Advisor to select legacy brands and growth stage companies in entertainment, wellness, travel, food & beverage, lifestyle and beauty.
Hosted by
Kathy Hollenhorst - MTM Advisor & Chief Community Officer
Known as an intrapreneur who drives growth and excels at building the ‘next new thing,’ Minneapolis-based Kathy Hollenhorst is a long-time CMO, executive leader, and business coach. Kathy was CMO at Caribou Coffee and built a digital/consumer engagement division for Carlson—a $4B hospitality company expanding brands such as Seven Seas Cruises, TGIFridays, and Radisson hotels. She most recently owned/operated Creatis, a 150-person marketing services firm that became part of the 24 Seven family in 2021. As MTM Advisor & Chief Community Officer, Kathy is now leading the charge of building the ‘next new thing’ for the Marketers That Matter community.