Topic: Successfully Orchestrating Marketing Org Transition and Change
Join Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, on Wednesday, Sept. 4th, 1:30 pm PT / 4:30 pm ET, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.
Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.
What to Expect:
- Learn key changes to make and how fast to make them
- Tips for maintaining team morale and efficiencies and establishing trust
- Architecting the modern marketers’ capabilities, roles, and responsibilities
- Advice on adopting, implementing, and embracing new MarTech
- Their best career advice for marketers at all levels
- 15 minutes of open Q&A!
Speaker Information
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Adam Berlew CMO at Equinix
Adam Berlew is Chief Marketing Officer for Equinix, the world’s digital infrastructure company®. With a focus on innovation, customer-centricity, and rapid expansion, he is responsible for bringing to life the vision for Platform Equinix® by aligning customer acquisition, revenue growth, and effective marketing strategies. Adam has more than 25 years of experience in product and go-to-market roles at various technology organizations, including several years as a VP in Global Marketing at Equinix. He also held roles at Atlassian, Google Cloud, Broadcom, and Dell. His marketing expertise spans the tech industry, including cloud computing, artificial intelligence/machine learning, software, hardware, telecommunications, and consulting services.
Adam holds an MBA from the Wharton School of Business, University of Pennsylvania, and a BA from Brown University. He is an Independent Director Board Member at Stifel Financial and a Member of Glynn100. Additionally, Adam contributes to the community as an Independent Board Member of the U.S. Olympic Luge Committee and holds a Life Membership at the Council on Foreign Relations.
Lynn Teo CMO at Northwestern Mutual
Lynn Teo is the Chief Marketing Officer of Northwestern Mutual. Her responsibilities encompass brand strategy, product marketing, field and customer experience marketing, digital marketing, marketing technology, operations, and consumer insights/market research. She is a data-driven and revenue-centric tech sector marketing executive specializing in driving growth for the enterprise through the buildout of modern marketing capabilities. Ms. Teo joined Northwestern Mutual in September 2022. In her 24 years in industry, she has led digital transformation initiatives in a broad range of industries: advertising, publishing, education, retail, finance, travel, and health. She is a seasoned international executive who has lived and worked in the US, Europe, and Asia during her career. From 2014 – 2018, Lynn assumed roles as VP Digital Marketing and Head of Marketing (Asia Pacific & Japan) at CA Technologies. From 2018 – 2021, Lynn expanded her scope of responsibilities as VP (CMO) of Global Marketing and Customer Experience at Wolters Kluwer Health. Before joining Northwestern Mutual, Lynn served as the CMO of three lines of business at Thomson Reuters.
Ms. Teo received her Honors BA degree from the National University of Singapore and an MA in Professional Writing (Information and Online/Interaction Design) from Carnegie Mellon University. Lynn enjoys international travel, experiencing new cultures and cuisines, and hiking in the National Parks across the US.