Topic: Infusing Hospitality in Healthcare Marketing
Dealing with health issues is scary enough. Everything related to healthcare, including how we market healthcare options and the physical environments we create, should prioritize comfort, compassion, and patient-centered care. Join Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, plus Visionaries host Lisa Hufford, for a live discussion on August 13th at 9am PT / 12pm ET. They will talk about how they are reimagining the patient experience, starting with the messaging used in healthcare marketing.
What to Expect:
- Learn about Lisa and Molly's career journeys and key ‘pivot points.’
- Understand how building an effective customer experience in marketing is directly connected to the patient journey
- Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc.
- Hear how healthcare marketing differs from other executive marketing roles they have had
- Their best career advice for marketers of all levels
Speaker Information
Lisa Borg SVP, Marketing at Akumin
As SVP, Marketing, Lisa aligns marketing strategies with company goals, driving brand growth and demand generation for Akumin’s Radiology and Oncology services. With a rich background in healthcare, e-commerce, and hospitality, she has held senior marketing roles at both established companies and dynamic startups. Lisa’s international experience across North America, Europe, and Asia
equips her with a unique perspective that enhances her innovative, results-driven marketing approach.
Molly Biwer Chair, Brand Strategy at Mayo Clinic
Molly Biwer is chair, Brand Strategy at Mayo Clinic where she leads brand strategy, advertising, the creative studio and strategic partnerships supporting Mayo Clinic’s Bold. Forward. 2030 plan. The division is focused on driving the strategy, activation and governance of the global Mayo Clinic brand, sub-brands, and partnerships and brings the brands to life visually and verbally through the world class design strategy and management. Biwer started her career at Carlson, a global hospitality and travel company where she spent 27 years leading communications and public relations. More recently, Biwer was chief communications officer at Hallmark (2015 – 2020). Biwer has served on several boards, most recently serving on the board of directors for the Carlson School of Management (IRM), TPT – Twin Cities PBS, Crown Media Networks, and Women Corporate Directors.