Explore the unique challenges of building brands in both big and small companies and the evolution of the Chief Brand Officer and Chief Marketing Officer roles.
Join Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely. and Sheila Pollak, Chief Brand Experience Officer at Orvis, plus Visionaries host Lisa Hufford live on March 19th, 10am PT / 1pm ET.
Speaker Information
Sadira Furlow - Chief of Brand and Communications at Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money, and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Comms team, she’s responsible for the long-term strategy, culture, and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably, and unreservedly Tony’s. And she does it all without a wand, cape, or top hat (but with some fresh new kicks). Pretty magical, eh?
Sheila Pollak - Chief Brand Experience Officer at Orvis
Sheila joined Orvis in 2022 as Chief Brand Experience Officer. Sheila leads the Marketing, Creative, User Experience, E-commerce, Retail, Wholesale and Adventures functions at Orvis, driving a powerful, relevant and differentiated brand and customer experience. She has over 25 years of brand strategy, marketing, creative and communications experience, which includes a very successful sixteen-year career at Gap Inc. where she helped position Athleta as a purpose-driven, high growth brand in her role as CMO. Most recently, Sheila was the SVP and CMO of Biossance, a top clean beauty brand. Sheila is currently a strategic advisor to Allyson Felix’s women’s empowerment and shoe brand Saysh. Sheila graduated from the University of California, Los Angeles.
Meet The Visionaries Host
Lisa Hufford - Founder of Simplicity Consulting, A 24 Seven Company
Recognized as a visionary and thought leader, Lisa Hufford is on a mission to help everyone thrive in the new world of work. With a passion for driving transformative business strategies, Lisa brings a wealth of insight as an author, entrepreneur, and advocate for helping companies and professionals adapt and thrive.