Forum Topic: New Leadership Muscles for Modern Marketers 

In order to thrive as a modern marketer, it is crucial to understand the essential (and evolving) skillsets needed to successfully lead teams and projects.

Join Marketers That Matter April 3rd for our San Francisco Bay Area Forum, hosted by Box in Redwood City. You will receive actionable leadership advice and strategies you can apply immediately, whether you are leading a team or have influence on a team or project.

Here’s what you can expect:

  • Hear from CMO & exec level panelists from Box, Visa, LinkedIn, Philo, Intercom and more
  • Join small group Q&As with speakers and your peers
  • Network & learn in an intimate, approachable setting 

Agenda:

  • 2:00 – 2:30pm – Welcome & Networking
  • 2:30 – 3:45pm – Leadership Panel 
  • 3:45 – 4:20pm – Breakout Challenges 
  • 4:20 – 4:30pm – Wrap Up
  • 4:30 – 5:30pm – Happy Hour with Speakers

Register Now

Speaker Information 

04.03 SF Forum (1)

Chris Koehler CMO at Box

Chris has 25 years of experience leading marketing, sales, and product teams in start-up and large enterprise environments. He specializes in growing and scaling new products and businesses and is passionate about marketing, analytics, digital trends, and building high-performing teams. Chris’ impressive professional accomplishments include leading the best cross-functional strategic project in Box’s 14-year history, launching a program that increased Annual Contract Value by 3x, and driving the company’s social media presence through the roof. Before leading marketing at Box, Chris led market and product marketing for Adobe Creative Cloud for Enterprise. 

 

Chrissy Anderson VP Strategic Planning & Operations at Intercom

Chrissy is the Vice President of Strategic Planning & Operations at Intercom, the AI-powered customer service platform. She has led transformational programs and strategic initiatives for some of the most recognized global technology and consumer brands, including Amazon, Whole Foods, Walmart, and The Honest Company. Chrissy lives in Marin with her husband, Tommy, and her three children. She is a graduate of Duke University with a B.A. in Public Policy and received her MBA from MIT Sloan.  

 

Nii Addy CMO at Philo

Since joining the company in 2017, Nii has helped launch the service and steward Philo’s explosive growth, leading Philo to more than double its subscriber base, year-over-year, for three consecutive years in the highly competitive streaming industry. Nii has a demonstrated track record of scaling tech businesses and products during his well-rounded career across strategy consulting for Fortune 200 companies and investment banking. Prior to Philo, Nii pioneered an international streaming video business (Australia, Americas, Europe, and India) as head of marketing for a division of Comcast. As a strategy consultant with Deloitte, Nii focused on helping tech businesses capture the small-and-medium sized business (SMB) market. His purview spanned companies including Adobe, Ebay, and Paypal. 

 

Santi Pochat VP of Brand at LinkedIn

Santi is the VP of Brand Marketing at LinkedIn, where he leads a team that aims to make LinkedIn a more approachable, relatable, and meaningful brand for their members and customers. He joined from Google where he was the Head of Brand Marketing for Policy, and its Social Lab. He previously has helped companies like Unilever, Verizon and Facebook achieve success through his experience in digital marketing and integrated marketing at Edelman where he also led the Samsung US Digital business. His work has been awarded 9 Cannes Lions and the first ever Tribeca Film Festival “X Award" amongst others.

 

Terry Seitz VP North America Marketing at Visa

A marketing veteran w/ 20+ years of experience creating programs and solutions for brands across the Consumer Decision Journey. His SME is to fix and/or build global go-to-market processes, advertising and cross functional relationships that improve brand health and profitability. Having just celebrated his 11th year at Visa, his current remit includes Brand (NFL, Olympics, FIFA/World Cup and fortifying our equity among A18-34), Digital Products/Solutions and Cross Border lines of business. Prior to Visa, he spent over a decade at venerable NYC based advertising agencies in executive leadership, account management and planning roles servicing iconic brands including HBO, Chase, Coca-Cola, J&J, GSK, Sotheby’s, Major League Baseball and Chase. He holds a B.A. in History from Denison University and an MBA from NYU Stern. Outside of work, he is the super proud husband of Kirstin and dad of two kids (Noelle 8 and Milo 5) and serves as the PTA President and soccer coach of their elementary school.

Kathy Hollenhorst

Hosted and Facilitated by

Kathy Hollenhorst - MTM Advisor & Chief Community Officer

Known as an intrapreneur who drives growth and excels at building the ‘next new thing,’ Minneapolis-based Kathy Hollenhorst is a long-time CMO, executive leader, and business coach. Kathy was CMO at Caribou Coffee and built a digital/consumer engagement division for Carlson—a $4B hospitality company expanding brands such as Seven Seas Cruises, TGIFridays, and Radisson hotels. She most recently owned/operated Creatis, a 150-person marketing services firm that became part of the 24 Seven family in 2021. As MTM Advisor & Chief Community Officer, Kathy is now leading the charge of building the ‘next new thing’ for the Marketers That Matter community.

For Your Stay...

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Hotel Recommendations 

Delicious prepared and decorated food on table in restaurant
Restaurant Recommendations
 

  • Donato EnotecaItalian  1041 Middlefield Rd, Redwood City, CA 94063
  • Tamarine Restaurant & GalleryVietnamese  546 University Ave, Palo Alto, CA 94301
  • Town,  American  716 Laurel St, San Carlos, CA 94070
  • Left BankFrench & Italian  1360 El Camino Real, Belmont, CA 94002
  • KyoshoJapanese  605 Santa Cruz Ave, Menlo Park, CA 94025