Hosted by Marketers That Matter and Zeynep Ozdemir, CMO of Atlassian, at Atlassian Headquarters
Explore the transformative power of AI and the evolving landscape of brand building and customer engagement. Join us as we dive into practical AI applications, strategies for personalization in the digital age, and invaluable insights from top marketing leaders on navigating change and driving success. This session promises to equip you with the knowledge and tools to thrive in today's dynamic marketing environment, blending time-tested principles with innovative AI-enabled approaches.
Speakers:
- Dana Marineau, CMO at Rakuten
- Zeynep Ozdemir, CMO at Atlassian
- Laura Jones, CMO at Instacart
Key Discussion Points:
- How to Accelerate with AI: Discover common use cases for driving both efficiency and effectiveness with AI, plus how AI is impacting companies across multiple industries. Plus – we’ll demystify the hype around job replacement due to AI.
- Building Brand in the Age of Hyper Personalization: Hear strategies for developing brands and deepening customer relationships by leveraging both ‘traditional’ strategies and digital-centric approaches. Learn what works (and what doesn’t) in today’s chaotic marketplace.
- Leading Through Change: Learn how marketing executives effectively are leading through this AI evolution and periods of significant change like a major rebrand, new product launches or acquisitions.
- Lessons from the Top: Hear firsthand from industry leaders about their career journey, significant pivots they’ve made and what they learned.
Agenda:
- 2:00 – 2:30pm – Welcome & Networking
- 2:30 – 3:45pm – Leadership Panel
- 3:45 – 4:15pm – Breakout Challenges
- 4:15 – 4:30pm – Wrap Up
- 4:30 – 5:30pm – Happy Hour with Speakers
Join us for an exclusive event in San Francisco on Wednesday October 30th, designed for brand-side marketing leaders like you. Request your seat today for an unparalleled opportunity to discuss AI in Marketing: Accelerating Growth and Navigating Change among your peers.
Speaker Information
Dana Marineau - CMO at Rakuten
Dana Marineau is Chief Marketing Officer at Rakuten where she is responsible for elevating the brand and evolving Rakuten into a first stop shopping destination. Dana oversees teams driving brand, creative, member growth, public relations, marketing analytics, and strategic partnerships.
Upon joining Rakuten in 2020, Dana built an in-house marketing team that independently produced and executed the company’s inaugural Super Bowl ad campaign, "High Stakes" featuring Hannah Waddingham, and subsequent Super Bowl spot, "Not So Clueless" starring Alicia Silverstone. Each integrated broadcast and digital campaign garnered tens of millions of views, as well as critical acclaim from both business and advertising media, which significantly grew brand awareness, site visits, new member sign-ups, and first-time sales. Additionally, Dana’s achieved high-profile milestones through partnerships with New York Fashion Week, Black In Fashion Council, Live Nation, and the Golden State Warriors as well as prominent figures such as Christian Siriano, Kate Hudson, Gwyneth Paltrow, Khloe Kardashian, and NBA star Stephen Curry.
Dana’s leadership, expertise, and accomplishments have been recognized by Forbes Entrepreneurial CMO 50, Insider's Most Innovative CMOs, and Campaign’s CMO 50. Dana’s passion for a positive work culture, as well as creating innovative and inspirational marketing campaigns, has led to numerous team honors throughout her career, including 11 Cannes Lions, 13 Effies, and 11 Clios.
Zeynep Ozdemir CMO at Atlassian
Zeynep Inanoglu Ozdemir is the Chief Marketing Officer (CMO) at Atlassian. Zeynep joined Atlassian in 2023 and is responsible for the company’s marketing functions globally. Her team is focused on driving adoption of Atlassian’s products to unleash the power of teams everywhere.
Prior to Atlassian, Zeynep was CMO of Palo Alto Networks where she oversaw the company’s rapid expansion into multiple cybersecurity categories and pioneered the XDR category within cybersecurity. Named as one of the ‘top 100 women in tech leaders to watch’ in 2023 by WomenTech Network, Ozdemir holds a PhD in speech processing from Cambridge University and a bachelor’s degree in electrical engineering from Harvard University.
Laura Jones CMO at Instacart
Laura Jones is the Chief Marketing Officer at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and scaling the marketing organization. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team.
Prior to Instacart, Jones spent six years at Uber, most recently as the Global Head of Marketing for its Rides business. At Uber, she built the global product marketing team from the ground up, spanning Uber’s whole product portfolio (Rides, Eats, Freight, etc). She previously worked at Google and Visa. She has an MBA from the Stanford Graduate School of Business and an undergraduate degree in Economics and Government from Dartmouth.
Hosted and Facilitated by
Kathy Hollenhorst - MTM Advisor & Chief Community Officer
Known as an intrapreneur who drives growth and excels at building the ‘next new thing,’ Minneapolis-based Kathy Hollenhorst is a long-time CMO, executive leader, and business coach. Kathy was CMO at Caribou Coffee and built a digital/consumer engagement division for Carlson—a $4B hospitality company expanding brands such as Seven Seas Cruises, TGIFridays, and Radisson hotels. She most recently owned/operated Creatis, a 150-person marketing services firm that became part of the 24 Seven family in 2021. As MTM Advisor & Chief Community Officer, Kathy is now leading the charge of building the ‘next new thing’ for the Marketers That Matter community.
For Your Stay...
