Hosted by Marketers That Matter and Doug Rozen, CMO of Rokt, at Rokt Headquarters
In today's AI-driven landscape, personalization has become commonplace, but does it truly create impact? Dive deep into why relevance is key to cutting through the noise and resonating with your most important customers.
Speakers:
- Doug Rozen, CMO at Rokt
- Emma Medina, SVP of Marketing at Cincoro Tequila
- Mia Libby, SVP of Enterprise at Wall Street Journal Barron's Group
- Thomas Ranese, CMO at Uber & Chobani (former)
- Renée Paradise, Digital Adviser at Veronica Beard
Key Discussion Points:
- Harnessing AI for Customization: Discover the double-edged sword of AI in marketing – the good and the bad. Understand how AI enables unprecedented customization while recognizing the pitfalls of over-personalization.
- Beyond the Noise: Learn how to deliver the absolute right content at the right time to the right person through the right channel. It’s not just about personalization; it's about meaningful relevance.
- The Modern Marketer: Explore the shift from specialist to generalist roles in the marketing world. With AI's impact, upskilling and reskilling are now essential for staying ahead.
- Lessons from the Top: Hear firsthand from industry leaders and our esteemed panelists as they share lessons learned throughout their careers.
Agenda:
- 2:30 – 3:00pm – Welcome & Networking
- 3:00 – 4:15pm – Leadership Panel
- 4:20 – 4:50pm – Breakout Challenges
- 4:50 – 5:00pm – Wrap Up
- 5:00 – 6:00pm – Happy Hour with Speakers
Join us for an exclusive event in the heart of New York City on Thursday September 26th, designed for brand-side marketing leaders like you. Request your seat today for an unparalleled opportunity to discuss The Power of Relevance – Striving Beyond Personalization among your peers.
Speaker Information
Doug Rozen CMO at Rokt
As CMO, Doug leads strategy and execution for all Rokt's global marketing efforts, including brand, performance, employee, product and sales marketing functions. Prior to joining Rokt, Doug served as CEO of Dentsu Media, where he transformed over 4.350 of the most progressive marketing experts at Carat, iProspect, dentsu X & beyond, across Canada, US and Latin America. Known for seamlessly exploiting the intersections of creativity, technology and data, Doug has been recognized globally for leading business through change and has been fortunate to be part of many major industry firsts. The last few years, Doug removed barriers by launching Economic Empowerment with30-day payment terms, propelled dentsu's industry-best Attention Economy initiative, hired the first Chief Addressability Officer to reimagine people-based activation, developed a trading division to create new products & value streams and much more. Doug is most proud of his efforts to drive inclusion, including creating an apprenticeship program requiring no college degrees. Doug is a vocal cancer survivor and proud advocate for Stand Up To Cancer. He just finished studying artificial intelligence at UC Berkeley's Haas School of Business. Doug is an avid cyclist and skier, living in Connecticut with his wife, daughter and son.
Emma Medina SVP of Marketing at Cincoro Tequila
Emma Medina, SVP of Marketing for Cincoro Tequila, brings over 25 years of expertise in the beverage industry, with a proven track record of transforming brands and driving growth through strategic vision. Having led global marketing efforts for luxury brands like Clase Azul Spirits and Rémy Martin Cognac, Emma is known for her ability to uncover brand truths and connect deeply with consumers through cultural relevance. Her leadership in building marketing campaigns and innovative brand experiences highlights her belief that true impact lies in creating meaningful, relevant connections that resonate with consumers on a deeper level.
Born and raised in New York to Colombian immigrant parents, Emma's personal and professional journey exemplifies her understanding of the importance of culture and lifestyle in making brands truly relevant. Emma balances her professional accomplishments with her love for family, cooking, travel, Latin music, and the beach.
Mia Libby SVP of Enterprise at Wall Street Journal Barron's Group
Mia Libby is senior vice president of enterprise sales for Dow Jones and The Wall Street Journal, where she oversees an advertising solutions team dedicated to technology, telecommunications and B2B. In her role, Mia is focused on connecting her clients with Dow Jones’ hard-to-find audiences in new and strategic ways.
Previously, she served as chief revenue officer for The Messenger and spent 6 years as CRO at The Daily Beast, where she led the revenue function across advertising, subscription, commerce and licensing with an emphasis on growth and expansion into new lines of business. Mia also held leadership roles at Fusion Media Group, a division of Univision Communications Inc (UCI), and Gawker Media.
Thomas Ranese CMO at Uber & Chobani (former)
Thomas is a marketing executive whose career spans the public and private sectors and across categories from tourism and tech to consumer hardware and packaged goods. Thomas was most recently the Chief Marketing Officer at Chobani and before that the Global CMO at Uber where he led a marketing and brand turnaround. Named to Forbes Top Most Entrepreneurial CMOs, Thomas brings an “outside in” mindset to lead change for brands and businesses.
Prior to Uber, Thomas spent a decade at Google in marketing leadership roles that included Global Vice President of Hardware Marketing at Google where he launched the Google Pixel, as well as founding and leading the Google Brand Studio where he named Alphabet and launched the Google Store. He was also the first CMO for the State of New York revitalizing the famed “I LOVE NY” campaign and a former management consultant at both McKinsey and Interbrand.
Thomas earned a master's in public policy at Harvard University and a BA in political science at Stanford University. He grew up in Brooklyn NY, the grandchild of Italian immigrants and the first to go to college. Thomas recently returned to NYC with his partner Brian and their lab Bruno.
Renée Paradise Digital Adviser at Veronica Beard
Renée Paradise has been pursuing a love of shopping experiences and omni channel fashion including serving as the Chief Digital Officer at Neiman Marcus, SVP Customer and Revenue Growth at Bloomingdale’s and GM of Fashion for eBay. She also spent a decade serving clients in media and technology at McKinsey & Co.
She has lead teams including e-commerce, customer strategy, omnichannel operations, digital marketing, CRM, product and technology and clienteling. She currently has the privilege of serving as a digital advisor for Veronica Beard and absolutely loves the brand. She lives in Brooklyn with her husband, toddler daughter and two cats.
Hosted and Facilitated by
Kathy Hollenhorst - MTM Advisor & Chief Community Officer
Known as an intrapreneur who drives growth and excels at building the ‘next new thing,’ Minneapolis-based Kathy Hollenhorst is a long-time CMO, executive leader, and business coach. Kathy was CMO at Caribou Coffee and built a digital/consumer engagement division for Carlson—a $4B hospitality company expanding brands such as Seven Seas Cruises, TGIFridays, and Radisson hotels. She most recently owned/operated Creatis, a 150-person marketing services firm that became part of the 24 Seven family in 2021. As MTM Advisor & Chief Community Officer, Kathy is now leading the charge of building the ‘next new thing’ for the Marketers That Matter community.
For Your Stay...
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Hotel Hugo 525 Greenwich St, New York, NY 10013
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The Dominick 246 Spring St, New York, NY 10013
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Arlo SoHo 231 Hudson St, New York, NY 10013
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ModernHaus SoHo 27 Grand St, New York, NY 10013
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The Marlton Hotel 5 W 8th St, New York, NY 10011